Ecommerce analytics with Google Analytics 4 (GA4)
Statistics connects orders, advertising and Google Analytics 4 (GA4). It presents sales, traffic, sessions, conversions, cost and ROAS together with signals that help evaluate growth direction without mixing source records with estimates.
Try Zavyra →What your team gains
Google Analytics 4 (GA4) connection
Order, revenue, traffic and trend analysis
Cost, ROAS, conversions and attributed revenue
Signals for changes that need attention
Sales, marketing, ROAS and Google Analytics 4 analysis
Zavyra Statistics brings available order, advertising-channel and Google Analytics 4 data into one analytics area. Teams can compare revenue, order volume, marketing cost, conversions, attributed revenue and ROAS within the same time range. This supports growth analysis without manually assembling reports from several tools while retaining the source of every metric.
The module does not turn a missing measurement into an artificial result. When volume, attribution or cost sources are not connected correctly, the value remains unavailable rather than being displayed as zero. Clear signals help expose changes in sales, cost, advertising efficiency or customer behavior, then open the relevant order, campaign, product or Decision Center item.
Ways to use Statistics and GA4
Order analysis
Compare sales, revenue and trend for the selected period and identify channels contributing to the change.
Marketing analysis
Review cost, conversions, revenue and ROAS only where a reliable data source is available.
Growth-direction review
Use confirmed signals to choose a product, campaign or area that needs deeper analysis.
How the workflow works
Connect
Authorize commerce, advertising and Google Analytics 4 sources.
Compare
Review results for the same time range.
Act
Move from a signal to the relevant product, campaign or decision.
Frequently asked questions
Is ROAS always available?+
No. Zavyra shows it only when a reliable attribution source exists.
Can I connect GA4 with Zavyra Statistics?+
Yes. A Google Analytics 4 (GA4) connection lets you analyze available traffic and conversion data alongside orders and advertising results.